Top Notch Dezigns CEO Featured on Forbes

Answers to Common Landing Page Questions

Published on December 20, 2017, “How Your Landing Page Design Can Help Lead to Better Conversions” reinforces the importance of well-designed landing pages. It also aims to answer some of the most popular landing page riddles, including:

• How to perfect your landing pages for B2B markets? Make heavy use of video and multimedia content to cater to busy business professional’s short attention spans.
• Should you opt for an elaborate or minimal landing page? The answer to this depends on the complexity, pricing, and importance of your product.
• What can you do design-wise to make your landing pages more effective? Always keep the source of your visitors in mind.

Addressing Conversion Rates

The article also highlights a variety of tips and statistics meant to take your conversion rate from mediocre to great. While you may find some of these in other Top Notch Dezigns blog posts, it does not hurt to remind you about key aspects surrounding landing page designs.

• Highlight customer benefits. Customers rarely care about your product and services. Instead, they care about what your products and services can do for them.
• Include clear calls to action. Tell your customers what you want from them by including clear calls to action (CTAs). If you need them to subscribe to an email list, just ask.
• Keep it clutter-free. Constrain every main page to one goal. A cluttered landing page can be a huge turn-off.
• Stick to easy-to-read fonts. If your customers cannot read the content on your website, you may expect them to move to the next alternative.
• Include testimonials. People tend to refrain from trusting the claims of advertisers. However, they are usually willing to rely on the feedback of real customers.
• Avoid grammatical errors. People can be picky about grammar, word choice, and sentence structure. To those individuals, a lack of proper editing makes your business look sloppy.

How to Get Featured on Forbes?

If you’re wondering how to be featured on Forbes, you might benefit by paying heed to what Latoya Bryan, existing Top Notch CEO has to say about there being no guaranteed path. However, she opines that you may increase your chances significantly by understanding what Forbes looks for and implementing strategic steps.

Develop a Newsworthy Story

This requires unearthing your unique angle, and answering these questions can get you on the right track.

• What makes your story different?
• Are you a young entrepreneur disrupting a traditional industry?
• Do you have a groundbreaking product or service?

Once you identify what sets you apart from your competitors, you need to tailor your narrative accordingly.

You also need to focus on providing value to readers. This is because most Forbes readers are busy professionals seeking actionable insights and industry trends, and your story should ideally educate, inspire, or offer a fresh perspective on a relevant topic.

Become a Contributor

Forbes has a robust network of contributors who provide expert commentary and analysis on a variety of topics. To become one, you need to showcase your expertise and writing samples. If Forbes accepts you as a contributor, you get to deliver high-quality pieces that resonate with the audience as often as you like, provided they adhere to the company’s guidelines and style standards.

Build Relationships with Journalists

Latoya, a top-notch CEO, feels that it pays to engage with relevant content on Forbes, be it in the form of regularly commenting on articles, sharing them on social media, or participating in discussions. This helps demonstrate your knowledge of the publication and its audience.

You may also benefit by attending industry events and conferences where Forbes journalists might be present. This gives you the means to build genuine connections and offer valuable insights so they may turn to you as a source of expertise in the future.

Pulling rank by telling journalists you know their bosses and badgering them to write about you or your business is a definite no, as is offering them money to write a story. If you do either, you may expect the journalists in question to lose their respect for you and probably never cover your story.

Collaborate With Contributors

While this route may take time, it holds the potential to deliver results. For starters, you need to read as many articles on Forbes as you can that are related to your business. You might notice that contributors have written many of these articles, and not Forbes writers. The next step is to make a shortlist of three to five contributors with whom you would like to collaborate.

Write a suitable pitch and send it to the contributors you have selected, complimenting them about their work, and offering relevant insight they may find beneficial. Showcase your industry knowledge and expertise, and let them know you would be interested in collaborating with them on future articles. While you may ask them if they need assistance with articles they are currently working on, you can also choose to make a few suggestions you feel they might find interesting.

Thing Long-Term

Like Latoya says to Top Notch executives about finding success in any realm, you need to remember that it’s a marathon and not a sprint, and getting featured in Forbes takes time and effort. The process requires that you remain patient and persistent, and continuously hone your expertise. After all, the more you establish yourself as a thought leader, the more likely you are to attract the attention of Forbes editors and journalists.

What About PR Agencies?

Forbes accepts submissions from various PR agencies across the country, and several claim they can get your article to appear on different Forbes platforms. As the CEO of Top Notch Dezigns, Latoya feels that while PR agencies can provide valuable assistance, it is best not to rely solely on them. She suggests you should focus on building your reputation and credibility within your industry instead.

Conclusion

Getting featured on Forbes is no easy task, and our agency feels great about making the cut, all thanks to this article. If you want to draw increased attention to your brand by leveraging the reach that Forbes has to offer, remember that it pays to establish yourself as an industry expert and thought leader first.

Bear in mind you also need to provide content that readers find engaging and beneficial. If you can manage this, you might just find your name featured on Forbes, either as a top notch CEO or a top notch executive.