5 min read

How to Increase Traffic to an eCommerce Website for Free

By Latoya Bryan

When you take your first few steps in the burgeoning digital landscape, you may have a small budget to market your new eCommerce store. It’s also likely that you lack the expertise to get enough traffic to your website. Fortunately, implementing a few simple yet effective methods can help drive adequate free eCommerce traffic your way.

 

To improve traffic to your eCommerce site, you require persistence and patience, and you need to devote at least an hour or two every day to putting different strategies into place. These methods effectively get free eCommerce website traffic without spending a dime on ads, which most people hate anyway. So, how can a business best increase traffic to its eCommerce site for free?

 

How to increase traffic to an ecommerce website?

1. Use Social Media to Amass a Following

The best place to make people aware of your brand, company, or eCommerce website is through social media. Internet users tend to like, share, and follow posts they think are awesome, so you need to do your best to create extremely attractive and entertaining social media posts that show off your products or services in the best possible light.

 

Interact with people on platforms such as Facebook, Instagram, and Twitter, especially influencers, as they can help promote your brand to their followers. Follow influencers from your industry with the hope that they’ll follow you back. If this happens, chances are their followers will follow you as well.

 

Take slick pictures of the products you sell on Instagram and Pinterest. Make sure you put your best foot forward, and then people will share them, pin them, and Instagram them.

 

Check popular tags trending in your industry and connect with people who you think might be interested in what you have to offer. While this might seem like a slow process, generating leads through social media is possible. Soon enough, you’ll amass a big audience that’s interested in what you have to say. After that, it’s just a matter of time before free traffic starts flowing to your eCommerce store.

Looking to Create a Marketing Strategy?Request a Quote

Making the Case for Pinterest

What makes Pinterest stand out from other social media platforms is that it doubles up as a search engine for many consumers. People often turn to Pinterest to seek inspiration for making purchases, be it clothes, footwear, home décor, electronics, or even cooking ingredients.

 

Another important feature of Pinterest is that its pins stay in place for more time than other social media posts, and they may resurface on someone’s feed even after weeks or months. As a result, a pin holds the potential to keep sending traffic to your eCommerce store long after you originally post it, which is not the case with platforms like Facebook, Instagram, and Twitter.

 

2. Connect With Influencers in Your Industry

Your target audience, the people who are interested in your products/services, is surely hanging out on forums, blogs, and social media accounts of popular influencers. Influencers are people who internet users look upon as successful experts in their fields of interest. It can be anyone from an introvert software engineer to an extremely confident and outgoing fitness guru.

 

If you’re wondering how to get traffic to your website fast, partnering with social media influencers might work well for you. People trust influencers to give valuable advice and information. Once you connect with them, ask them if they’re interested in publishing an article written by you with a mention of your products or if they are willing to recommend your products through their social media accounts.

 

Make sure you don’t bombard them with ideas and pitches. Start by getting to know their work and the values they represent. If you like something about them, show your appreciation, as this aids in building a connection. Then, ask them if they would like to collaborate with you.

 

Bear in mind that many might not agree, especially if they have a big following. As a result, when you’re starting out, connect with relatively small influencers with a minor yet engaged audience that you feel might be interested in what you have to offer. They’ll be more likely to talk to you and look at your offerings.

 

One way to connect with influencers is to send them free samples of your products in exchange for reviews that link to your eCommerce website. This helps create a win-win situation, especially if you’re selling a high-quality product and the influencer creates high-quality content.

 

There’s no limit to the number of influencers you may collaborate with, and you may choose to connect with as many as possible. However, you need to select them based on your niche. For example, if you sell health food, you may consider partnering with fitness trainers, dieticians, or bloggers who write about leading healthy lifestyles.

 

3. Create a Blog and Get Free Traffic With SEO

A blog is not a necessity, but it finds a mention in most guides that discuss how to get traffic to an eCommerce website for free. Create a blog, fill it up with useful content that visitors find beneficial, and then leverage its power to fulfill your goals, which, in this case, is to get free eCommerce traffic.

 

However, there’s one probable shortcoming that comes in the form of a statistic. According to Blogging Wizard, more than 75% of people who visit your blog never visit it again, even if they find what you publish to be interesting and helpful. There are two ways to solve this and you should implement both strategies.

 

How can a business best increase traffic to its eCommerce site?

Optimize Your Blog Posts for Search Engines

Search engine optimization (SEO) involves carrying out keyword research, implementing backlink strategies, and creating interesting content that increases the time users spend on your website. It helps you get free traffic from search engines. This is how it works – a user searches for something on Google and if it deems that your content is relevant to the question, it displays your blog in its search results.

 

People ask Google the same question hundreds, even thousands of times. If a blog post provides all or part of the answer, you may expect to get a good volume of free online store traffic until the page keeps ranking well.

 

Add a Call-To-Action to Get Email Addresses

Email marketing is an extremely powerful tool that allows you to get in touch with a potentially limitless audience. You have far greater control over what you can do with it when compared to your Facebook or Twitter accounts. Besides, email marketing tends to come with higher conversion rates.

 

However, people don’t share their email addresses easily. This is one of the reasons you need to ensure that the content on your blog is top quality, so people feel like reading future posts.

 

At the end of each post, and on your blog, add a small form asking users for their email addresses. Once you build your email list, you can come up with a well-crafted campaign and watch the free traffic flow.

 

4. Optimize the Copy on Your eCommerce Website

In this fast-paced digital world, most people have extremely low attention spans. They don’t have the time or the patience to read through blocks of text, vague descriptions, and misleading details and offers. How do you increase eCommerce traffic in such a scenario? You do it by improving the copy of your website.

 

Your homepage should create a great first impression. Your customers should know instantly that they’ve reached the place where they will find what they want. Your web design should be aesthetic and the user interface (UI) should be easy to navigate. Your audience should have fun browsing your eCommerce website and it should feel it is being educated about your products, as opposed to you going overboard to make a sale.

 

In addition, offer consumers valuable information and advice. Make sure they feel you are serving them. Don’t force your promos and advertisements with constant pop-ups. Build their trust by accepting and displaying user reviews. This greatly increases a potential customer’s confidence in what you are selling.

Looking to Grow Your eCommerce Revenue?Request a Quote

5. Turn to Directory Listings

If you’re wondering how to drive traffic to your eCommerce store, know that one of the cheapest ways is by getting online directories and review websites to list your business. The first step is to approach relevant online directories and follow the guidelines that will help your business make the cut. Adding a link to your eCommerce website is important, as this helps drive traffic its way. You also need to provide accurate information about your business.

 

Search engines like Google rank some online directories better than others, so it’s important to identify the right ones. Besides, some directories are niche-specific. For example, eLocal specializes in listings related to legal, medical, insurance, automotive, and home services.

 

Here are some of the top free business listing websites in the U.S.

  • Google My Business
  • Yelp
  • Yahoo Local
  • Bing
  • HotFrog
  • FourSquare
  • Insider Pages
  • MerchantCircle

 

6. Optimize Your Business Profile on Google

If your business serves customers from a physical location or by visiting them in person, its eCommerce website may benefit significantly if you optimize your business profile on Google. Bear in mind that this is not possible for purely online businesses that don’t provide any in-person interactions.

 

Optimizing your Google business profile involves:

  • Providing details about your business such as hours of operation, its description, address, phone number, and website.
  • Adding images of your store and products (listings with images have better click-through rates than ones without).
  • Adding a concise description that uses relevant keywords.
  • Keeping track of customer reviews and replying to them as quickly as possible.
  • Using posts to share details about promos, new launches, and events.

 

It’s possible to get potential customers to contact your business via your listing through buttons like “call,” “message,” or “website.” Since this gives consumers the ability to interact with you directly, there’s an increased likelihood of getting more new customers through this channel.

 

How to get traffic to your website fast

7. Come Up With a Referral Program

Data shared by Invesp indicates that leads from referral programs have a 30% better conversion rate than leads from other channels. In addition, referred customers are four times more likely to spread the word about your brand to others and have a 37% higher retention rate.

 

If you plan to come up with a referral marketing program, start by keeping it as simple as possible. For example, if A refers B to your website and B makes a purchase, you could offer B a one-time 20% discount at the time of the purchase. A could receive a 20% discount on the next purchase.

 

Running a successful referral program requires that you give your customers something they value. It is also important that you promote it in the right manner. What helps is that various online tools give you easy means to create, run, and track referral programs, some of which include:

  • Referral Factory
  • Refersion
  • Referral Rock
  • Friendbuy
  • InviteReferrals
  • Ambassador

 

8. Create a Rewards Program

Jill Griffin, in the book Customer Loyalty, suggests that the probability of making a sale to a new prospect is between 5% and 20%, whereas it increases to 60% to 70% with an existing customer. An easy way to bring customers back to your eCommerce website is by running a rewards program.

 

Creating a successful rewards program typically involves:

  • Understanding your target audience.
  • Choosing from different types of rewards programs (points-based, tiered, paid, value-based, or game-based).
  • Defining the program’s goals.
  • Choosing strategies that encourage customer loyalty.
  • Promoting the program via emails, social media, and your eCommerce website.
  • Measuring the program’s success and making suitable tweaks.
  • Seeking feedback from customers regularly.

 

Conclusion

While you might not connect all these tips with how to increase traffic to an eCommerce website, know that each plays a crucial role.

 

Providing a positive and fulfilling experience to people who visit your website will drive more free traffic to your eCommerce store. Consumers will want to return to buy from you and will recommend your website to others as well, which is the most cost-effective way to promote your website.

 

If don’t have the required knowledge and expertise, bear in mind that the best way to promote an eCommerce site is by partnering with a digital agency that specializes in this realm. This is because an eCommerce expert will know how to increase traffic to your online store, and you can continue to focus on your field of specialization.

Ready to Boost Your Business Online?

Request A Quote

    Let's create something amazing together

    click link