If you need our SEO services to improve an existing website’s results, we begin by carrying out an in-depth audit. This, along with competitor analysis, helps us identify what is currently working well for you, what needs improvement, and the gaps you can fill. Revamping existing content or creating completely new content takes place after keyword and target audience research. Then, we address aspects like on- and off-page optimization, user experience, and link building. Tracking the results of our efforts remains an ongoing process, which you get to view in the regular reports we provide.
Keywords play a vital role in any SEO campaign because they help your target audience find your website and the information they seek. We use multiple tools to carry out keyword research based on different quantitative and qualitative factors. While we look at what your target audience is searching for and the style of language it uses, we also consider factors such as search volumes, ranking difficulty, potential click-through rates, and user intent. Consequently, while the keywords we select help attract qualified traffic, they’re also the ones that drive real results.
Local SEO involves increasing the visibility of your business in front of people from a particular area who are looking for the products or services you offer. This form of SEO is perfect for local businesses and service providers who might cater to a particular neighborhood, an entire city, or multiple locations. While our local SEO experts optimize your website, they also pay due attention to your business listings on platforms like Google, Yahoo, and Apple Maps. The benefit comes in the form of leads who are already interested in your offerings.
If your competitors haven’t turned to SEO yet, you may expect them to any time soon. As a result, you should ideally get a team of experts to work on your SEO campaign. For starters, the higher your website ranks for targeted keywords, the more its visibility. While we ensure that our clients’ websites rank well, we also pay due attention to enhancing user experience, as this plays a vital role in getting users to perform desired actions. In addition, we take time to understand your goals, your business, and your target audience, as this enables us to craft result-driven strategies.
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The link between SEO and mobile-friendliness is crucial because a larger percentage of people access the internet using mobile phones than desktops and laptops combined. This is why search engines like Google and Bing use mobile-friendliness as a ranking factor when they detect that users are carrying out searches on mobile devices. Our expertise in web design comes in handy on this front because we ensure that your website works equally well across all types of devices and screen sizes.
After Google rolled out its Page Experience update, websites that provided poor user experiences started finding it near-impossible to rank well. Simply put, we understand that delivering a good user experience (UX) has a positive effect on SEO. Part of what we do to improve UX includes ensuring that pages load quickly, filling gaps in content, reducing fluff, and testing usability across multiple devices. Key benefits include reduced site abandonment and higher conversion rates.
Given that an increasing number of people are using smart speakers and voice assistants like Alexa, Echo Dot, Siri, and Google Assistant, voice search brings with it a huge opportunity to increase your online presence. However, voice searches are different from text searches, as you may see through the difference in how people pose queries. By tapping into this specialization, we give our clients the means to reach out to a growing segment of consumers that relies solely on voice searches.
Top Notch Dezigns is an award-winning SEO agency in Idaho that can help improve your website’s ranking and conversion rates in a streamlined and sustained manner.
Our expertise in web design, mobile app development, branding, and different types of digital marketing enables us to craft custom strategies that drive business growth.
As a leading Idaho SEO firm, we have an in-house content creation and management team that collaborates with our SEO team to create highly optimized content.
Consider speaking with an Idaho SEO expert from Top Notch Dezigns if you need guidance or advice surrounding how to move past your competition in the digital race.
