6 Content Marketing Tips to Increase Website Traffic

Content Marketing Is Here to Stay

With more and more businesses strengthening their online brand identities, using content to push for web visibility is becoming a quintessential part of digital marketing. Content in the digital landscape represents the global language of the online community.

Data released by Statista indicates that there were around 5.44 billion internet users in the world as of April 2024. With more and more people getting on the bandwagon, content consumption is at an all-time high. It is a powerful tool because it reaches multiple demographics. Regardless of preferences, people can always find content that suits their tastes. It is versatile in a way that it entertains and informs across all age groups and social backgrounds.

Remember that content wields a strong influence over web users. After all, much like conventional forms of media, digital media has the power to sway the behavior, attitudes, and beliefs of people. Furthermore, it can create a social effect that encourages collective responses among audiences who constantly engage. Since successful marketing aims to drive large-scale consumer behavior, adopting the right content marketing strategies promises significant business benefits.

Benefits – Increase Web Traffic and More

Among other things, the internet is a vast digital marketplace, and as home to around 65% of the world’s population, there is never a shortage of potential customers. From a business perspective, you can discover where their interests align with yours and use it to your advantage. Here are some of the benefits content marketing has to offer.

Engages Potential Customers

Content marketing is a great way to stimulate the interests of potential customers. Beyond viewing a typical ad, content covertly advertises your business by offering web users eye-catching material. When you provide valuable content to your target audience, you drive sales upward because content marketing expertly blends information with entertainment.

Is Highly Sought After

With content marketing, the trouble isn’t convincing your audience to check your content because chances are they already want to. The challenge is finding the right type to keep them interested for longer periods.

According to Little Dot Studios, 74% of consumers admit to consuming a brand’s social media content before committing to buying its products. 66% of those consumers also admit that a company’s page strongly influences their final purchase decision. Web users actively seek content, so it’s important to offer them something worth their while.

Strengthens Your Bond With Consumers

It is one thing for customers to patronize your business just because you satisfy a need, and it’s another for them to genuinely like your brand. Wrapping their needs in engaging content heightens their satisfaction and promotes consumer loyalty. Interacting with your business becomes an enjoyable process that they can share with others, consequently helping your business convert more customers.

It’s Less Stressful for Your Business and Potential Customers

Traditional marketing tends to annoy most consumers and typically leaves many salespersons discouraged. People are generally unwelcoming to interruptions and even less so when those unwelcome disturbances are trying to take their money in addition to their time.

According to Backlinko, 32.8% of web users globally use ad blockers. However, with content marketing, your potential customer is already looking for your services online, and instead of using boring sales pitches, you can make a great first impression with enjoyable content. 

Expands Brand Awareness

Another rewarding aspect of content is the ability to go viral. When certain content garners enough attention from web users, it tends to spread quickly and widely, breaching cultural and geographical boundaries. When your content is engaging enough to catch the attention of several users, they share it repeatedly, which makes this a great way to increase brand awareness.

Increases Website Traffic

Content marketing dramatically boosts web traffic using the most effective source, organic search. Organic web traffic refers to the visitors your website receives through a search engine results page (SERP). When web users conduct searches on platforms like Google and Bing, they get to view results based on content relevance.

When your website has the right content, it’ll rank highly on SERPs, increasing the chances of web users finding it when they conduct relevant searches. It comes as no surprise then, that every answer to, “How to increase website traffic?” revolves around providing useful content.

Content Marketing Tips to Increase Site Traffic

Given the benefits of content marketing for your business, it makes sense to incorporate it into your overall marketing plan. After all, your website serves as your digital backbone and it requires adequate traffic to serve its purpose. Implementing the following tips to increase website traffic should get you going in the right direction.

1. Improve SEO Practices

How does SEO increase website traffic? Well, search engine optimization (SEO) plays a vital role in ensuring that your website appears on the first page when users conduct relevant online searches. When it makes its way to the top spots, it’s natural for users to click on its link.

SEO involves tailoring your content to suit the needs of online users and is the surest way to increase web traffic. Additionally, while it should satisfy the very specific needs of your target audience, it should also be easily accessible. In other words, your content needs to be relevant to your target audience as well as optimized for search engines.

Consider the words your target audience uses to look for content on search engines like Google and Bing. These are keywords or key phrases and on a content-saturated internet, these serve as shortcuts that lead your audience directly to you. Each time you publish or update content with relevant keywords, your chances of visibility multiply.

If you’re wondering how to increase website traffic organically, you need to focus on SEO to ensure that your website is visible to and ranked by search engines. Carry out content research to determine the type of content your online audience is looking for and with the help of SEO, offer them precisely that.

2. Collaborate with Content Creators and Brand Influencers

With the proliferation of online content, creating it has become a niche on its own. Content creators generate entertaining or informational online content through various media channels, particularly social media. These individuals are prone to high-level creativity and are capable of generating buzz with their content.

Influencer marketing involves using brand influencers to advertise your business and is perhaps the most popular on social media. These influencers are individuals with enough popularity to sway the opinions of other web users; they are online celebrities and you can capitalize on their celebrity status to market your product.

Content creators and brand influencers operate within the same industry. While you need the former for their creative capabilities, the latter have devoted fans and hold the potential to convert your target audience into customers. According to data collated by Famesters, there is a 61% likelihood of consumers trusting influencers’ recommendations when compared with 38% for brand-produced content.

3. Create Customer-Centered Content

Of all the ways to increase website traffic, following a customer-focused approach to content creation should be an integral part of your strategy. When you’re creating a product for certain individuals, you should consider their perception and usability of such a product as a top priority. Likewise, center the content you create on your target audience.

Audiences expect engaging and useful content tailored to their needs, failing which, they quickly dismiss it as irrelevant. To begin with, you need knowledge of your target audience; its needs and interests alike. Put customers at the beginning of any content conversation by asking how it aims to serve them. Ideally, you should rely on customer metrics to guide the content ideation process. This helps narrow down their expectations and boosts your chances of meeting them successfully.

Customer-centric content is more inviting than generic material and it is capable of generating better leads. By addressing the needs of target consumers, you set a strong foundation for meeting business goals in a way that carries your customers along.

4. Refurbish Existing Content

If you’ve relied on content that’s been around for a while and you’re still not satisfied with the results of your online presence, it’s probably time to revise your existing content. With the evolution of digital trends, some content is bound to become outdated. Once this happens, web traffic begins to plummet. It means your content has lost its relevance and your website could sink lower than the dreaded page two of search results.

If you’re wondering how to increase traffic to a website by giving its aging content a facelift, this is what you can do.

• Improve keyword optimization
• Update headlines and meta descriptions
• Fix grammar and spelling errors
• Include updated facts and statistics
• Republish content so it appears more recent

These seemingly minor changes can boost your search engine ranking significantly, increasing web traffic in the process.

The fact that a strategy works now doesn’t guarantee its perpetual success. As your audience evolves and acquires new tastes, your content must also keep up to remain relevant. Occasionally taking stock of content helps you analyze its relevance to changing consumer trends. Some may need a few tweaks while others would require a complete overhaul.

In addition, you need to develop a habit of publishing new content consistently. This replenishes your content library and makes up for any old content you have to delete.

5. Explore Other Media Options

While most websites generally opt for written content, you can incorporate other forms of media to generate more user engagement. Bear in mind that several businesses actively invest in content marketing, and with competition being rife, you cannot afford to limit yourself to one form of content. Explore all possible content channels and expressions. This process helps accommodate an audience with diverse tastes and broadens your scope of influence.

Businesses that wish to maximize their content marketing efforts need to create content in two or more of the following ways.

• Blog posts
• Social media posts
• Emails
• Videos
• Animations
• Podcasts
• Infographics

Content marketing has advanced beyond using the right keywords and it is crucial to adapt to the changing landscape. For instance, excessive use of text may appear cluttered and bore potential customers. However, the combination of different forms of media can help increase web traffic as well as revenue.

Videos and animation are particularly powerful tools for engagement. They also serve as effective formats for communicating complex information. You can create product guides and tutorials; repurpose lengthy videos like webinars and presentations into bite-sized clips; create animated demos and explainer videos; and much more.

6. Leverage Social Media

Social media offers one of the best ways to promote your content. By sharing your content on different social networking platforms, you make it easily accessible to the scores of people who use social media. Platforms like Facebook, Instagram, and TikTok have become popular for creating and disseminating content. Factors like hashtags and algorithms that suggest trending material also aid accessibility to content on social media.

If your posts are entertaining and valuable, social media users repeatedly share them among themselves, even across multiple platforms, until they catch the attention of many. When you create content that aligns with consumer needs, both leisure and business, people will want to pass it on. Once this occurs, your brand’s visibility increases. This is an effective way to generate social media leads, which you may then direct to your website.

The question that arises then is, “How to increase website traffic through social media?” For a wider reach, you may create business accounts across multiple platforms. Additionally, since various social networks appeal to different categories or users, you can assign each platform to a specific demographic. For instance, since Instagram typically appeals to younger people, the platform can be your designated Gen Z content channel.

Conclusion

Valuable content is a solid foundation to build your brand identity. You can boldly advertise your business knowing that you have excellent quality to offer. With content marketing, you stand to increase website traffic directly and indirectly because it is a powerful tool for gaining visitors from all over the web. Additionally, by using content that attracts and engages visitors, you gain their trust because they respect your brand for its relevant impact.

Creating the right content can be a challenge. Fortunately, getting curated content from a digital marketing agency is easy and it can help you reach your target audience in a seamless manner.